ebay X.Commerce & If Indian eCommerce has Missed the Bus?
Sat, 17 Sep 2011 06:27:01 +0000

ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. ebay realises that to win this battle, it has to play [...]

The Promise of Internet!
Tue, 22 May 2012 18:04:54 +0000

Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. A student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better! The promise of internet was so strong that many young men left comfortable jobs and followed their dreams. Many succeeded! It happened [...]

Word of Mouth? Viral? Social ? What’s the difference?
Wed, 08 Feb 2012 17:25:19 +0000

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social [...]

Online Classifieds-Is It A Winner Takes All Market?
Wed, 05 Oct 2011 18:45:36 +0000

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’. It’s easy because it gives one an easy way out [...]

Online Classifieds in India & The Bottom of Pyramid
Sun, 07 Aug 2011 06:56:15 +0000

At first we thought it was a joke! A buffalo listed on our classifieds portal-tradusAds.in We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.) The results were even more surprising! The lister was genuine. He [...]

Social Media and the New Workplace!
Sat, 16 Apr 2011 16:42:32 +0000

Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. Based on the feedback and interest that this article generated in the CIO/CTO community, I was invited by the editor of the magazine Rahul Mani to delve further into this topic and speak at [...]

Why ‘Locals’ is the Way to Go!
Mon, 07 Feb 2011 13:47:44 +0000

Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. (There were deals sites before Groupon also, but the hyperlocal strategy made it a winner) Look at the fact that 70% of searches on [...]

Social Media -Outsource or Not?
Tue, 14 Dec 2010 13:03:12 +0000

As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels [...]

The Fall of Facebook?
Tue, 23 Nov 2010 06:18:46 +0000

I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social networks- what value can having [...]

Where is Linkedin Going Wrong?
Tue, 12 Oct 2010 09:59:54 +0000

Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think Linkedin is missing a point somewhere. Linkedin is a great platform where as a professional one can network and create a great professional reputation over time. Linkedin in that sense is an open platform where professionals openly expose [...]